Buying Mailing Lists

Should we be buying mailing lists to expand our reach, or is that a tactic from the olden days? Stacey and Andy certainly have some thoughts! Also this week, we talk about how strict to be when using the words “evidence based program” (in that exact order) and disagree strongly on the utility of exit interviews. We’re awarding ten points if you can guess which one of us thinks they’re a waste of time. We’re thankful that you’ve chosen to spend time with us today, and don’t forget to send your questions to questions@nonprofiteverything.com.

Topics:
  • Should we be buying mailing lists? – skip to this question
  • What are “evidence based programs” really? – skip to this question
  • Are exit interviews helpful? – skip to this question
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